A sixty second commercial or a 24 page annual report - they require facility with language, but a different emphasis. A concise message in a radio commercial is a far cry from expounding the virtues of a corporation. Constructing a press release that will be published in a trade magazine bears no resemblance to a 30-second TV spot. Simply stated, copy writing is the basis of your advertising and public relations. Concepts' wordsmiths can convey your unique story. Get the message? We hope your audience does.